Status: still here

Clothing for people tired of pretending.

We don't make things to motivate you. We make things that recognize where you already are.

Buy the collection Our story
100+ Early Customers
4.8 avg rating
Free shipping India
7-day returns

— Featured —

Emotionally On Mute

Emotionally On Mute

Rs. 899.00Rs. 699.00

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Running on Airplane Mode Emotionally on Mute EMI — Emotions Messing Inside Currently: Existing MVP — Minimum Viable Person Seen at 3:47 AM When Did Functioning Become an Achievement? Present Not Participating

MOST WORN

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Why we exist

Some days you're productive. Some days you're just present. Both count.

No false urgency

No countdown timers. No "only 3 left." No manufactured FOMO. Honest about delivery (7–10 days).

Honest clothing

For people who'd rather name the feeling than pretend it isn't there. Recognition, not motivation.

Quiet quality

Premium cotton basics. Unisex. Comfortable on easy days and hard ones. Nothing louder than it needs to be.

Empathy over efficiency

Tired people make decisions slowly. That's fine. 7-day returns. Patient support. No pressure.

Shop by mood

Burnout Edition

Running Low

For when you're still showing up but the battery's at 11%. These designs know that feeling.

6 designs

Office Feels

Present, Not Participating

Zoom calls. Emails that could have been a text. Meetings that run 7 minutes over.

4 designs

Late Night Club

Still Loading

For the 3 AM awake-for-no-reason crowd. Read receipts unanswered.

3 designs

New drops. The occasional existential check-in.

No spam. No "you won't believe this deal." Just new designs and the occasional thing you needed to hear.

No countdown timers in our emails either. Unsubscribe whenever. — Halfway There

What people are saying

4.8 across our early orders · verified purchases

★★★★★

"Got three compliments in one day. Two people asked where I got it. One person just nodded slowly and said 'same.'"

Arjun M., Bangalore — Running on Airplane Mode

★★★★★

"Finally a brand that doesn't try to motivate me. I'm tired of being told I can do it. Just let me exist, you know?"

Priya S., Mumbai — Currently: Existing

★★★★

"The fabric is genuinely good, not flimsy. Fit is true to size."

Rohan K., Delhi — EMI — Emotions Messing Inside